Want to drive more traffic to your website? Create web videos. People love to watch them, so give them something interesting to watch that they will be happy to share with others.

There are not many people out there who haven’t heard of YouTube. It is the place to go to see the most viral videos on the Web. Whenever there is something new that people are going on about it will be found there.

So, why aren’t your videos there? If you haven’t ventured into video marketing, now is a good time to start. Are you looking to create videos that “buzz”? Here are a few tips to get started.

Get Started

Know what is hot and what is not in the web video market. Trends are important for a couple of reasons. One, you will know what interests people in the business market. Second, you can pick out the attributes of those videos and incorporate them into your work.

Really, it is hard to predict what will be the next “hot thing.” But, you can check out what people are watching and what they are saying. Just open a YouTube account and get going.

Remember that your business is the primary focus of the video. You don’t want that message to get lost, leaving your audience wondering what they should do after watching your video.


Crafting Your Web Video

  • People like to watch videos that ring true. If you need to use other people in them, choose people who look natural and most of all act natural. Don’t go for professional actors and such.
  • Come up with a unique way to represent your business position. Instead of people, create animated characters to “act” in the video. Perform a demonstration. It not only gives the audience an insight into your business, but also useful information. It can be a way to build your brand as you look to bring in more traffic to your website.
  • Use testimonials from satisfied customers. Find a way to incorporate the good things that customers have said about you into your video. It can establish that you are trustworthy.
  • Spend time editing your videos before you upload them. Just like writing content, it is imperative that you put your best foot forward. Get rid of the “ums” and “ahs” and long pauses. Also, consider adding music or other effects to enhance your video.
  • Be enthusiastic. Your audience will mirror your refreshing and confident attitude about your subject matter.
  • Upload your video to video websites like YouTube as well as your own site. Once you’ve uploaded it, add links, titles and captions that use the same keywords you use on your site to make it searchable for others.
  • To finish up, promote your videos everywhere – social media sites, word of mouth to friends and family, your blog and with your community on video sites. Increasing your views will also increase the interest in your videos among those who don’t know you – yet.
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