by Rebecca White | Going Viral
©Terri Seymour Although there is a debate as to when the term viral marketing really originated, it did rise in popularity in the mid to late 90’s. Viral marketing works just like a virus. One person reads a marketing message, gets infected by it and passes it on to...
by Rebecca White | SEO, Social Media
Two of the most important factors for any growing online business are SEO and social media marketing. But is one more important than the other? Should you put more time and energy into one and not the other? Which can make a bigger difference on your bottom line?...
by Rebecca White | Marketing Your Site, Social Media
Pinterest is the latest social networking craze to take over the country. The concept behind Pinterest is to share photos and images. Users create boards with themes and categories and then “pin” images to their board. It’s a fun site for personal use and also a great...
by Rebecca White | Social Media
Should you still be doing your own social media marketing, or is it time to hand it off to someone else? There are many factors that go into whether or not you can hand off your social media. Here are some of the things to consider when you’re weighing your...