How to Use Facebook to Motivate Sales via Social Commerce

How to Use Facebook to Motivate Sales via Social Commerce

Social commerce is the growing practice of making buying decisions based on social media outlets. Common examples of this include peer to peer recommendations via social media, “sale” tabs on branded social media pages, and group buying sites like LivingSocial.

The trend is so popular that some experts estimate that 50% of online sales are motivated by social media. Consumers use social sites to share their purchases, read reviews and recommendations, and to make shopping a participatory activity.