Are females in their twenties and thirties your target market, then Pinterest better be in your marketing arsenal. If you’ve been anywhere online as of late you’ll already be well versed in what Pinterest is, if not, stay tuned.
Pinterest is a social bookmarking site that is taking off in leaps and bounds, but it doesn’t work quite like other social bookmarking sites you may already be familiar with. Instead of using urls and articles like many other sites, Pinterest is based solely around pictures and “pinning”. With the picture, users get to add a link for more information. Are you beginning to see how this can work for your business?
Essentially what you need to do is find pictures that are eye catching and attention grabbing (and of course relate to your topic) and pin them. When you pin them you link back to your site and thus grab traffic and a whole new surge of customers. Be sure you are using pictures that you are allowed to re-post, don’t just save a photo to your computer and upload, some website owners do not want their content shared. I know hard to believe but it’s true.
What sort of pictures will work? Interesting pictures to start. Any business can have pictures that will work for them. A martial arts studio can post pictures of their fighters in combat (remember this is a majorly female based network) with a link back to their studio website. A flower shop could post pictures of their best arrangements with a link back to the sales page. A dog grooming studio can post pictures of cute cuddly puppies. A heating and cooling company can take photos of their work, and post that photo on their website along with some tips for Summer Cooling or Heating tips for the winter. You can even post videos on Pinterest. Now that is cool! You all already know how using videos can also help rank your website with free traffic. Think about how much more traffic would be coming to your site by also posting your videos there. The options are endless. All you need is a little creativity to capture your portion of this audience.
The way I post on Pinterest is what would be of interest to me. What type of information am I looking for? Since I own two businesses based around my own interest such as wordpress customization, and health and wellness, I am my best target market. 🙂
And the best part is that other users can take your picture and “repin” it to their own boards which will expand your reach even further (think of it like Facebook’s share option) The more users share or repin your picture the more marketing you get done for just a few moments work.
If you’re not yet using Pinterest you should be. Any business whether based online or off can benefit from the social interaction of Pinterest and spreading your marketing through new methods with minimal work. For so little investment in time, why would you not at least try Pinterest? You owe it to yourself and your business to at the very least try Pinterest out.
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