Video has come a long way in the past few years. You can now make a very profitable video for your website using nothing more than a hand-held Flip camera. You can also embrace the power of a sizzle reel to market your business.
What Is a Sizzle Reel?
A sizzle reel is actually a short three- to five-minute video that serves as an electronic press kit. It is also known as a:
- Demo reel
- Show reel
- Media highlight reel
- Public relations video
- Video pitches
- Promo video
- Elevator pitch
Due to the nature of video, it provides a tremendous opportunity to brand your business. Viewers get not only to see and hear you personally, they also get to understand your benefit and value.
#1 Plan Your Message
You only have a few minutes to achieve your goal. And you have less time than that to capture your audience’s attention. They’ll give you about thirty seconds. If you don’t captivate them, they’ll move on. This means it’s important to plan your message. Have a goal in mind. Stay true to your brand, vision and mission. Understand your audience. What value, benefit and information do they need from you to pay attention?
Consider the following goals for your sizzle reel:
- Brand your business
- Establish credibility
- Make a sale
- Promote a product or service
- Highlight accomplishments
- Establish liking and trust
Of course your goals and purpose can overlap. However, don’t spread yourself too thin. When your video is tightly focused on a single goal, you’re better able to achieve success. Spread your goals and objectives too thin and you’ll end up missing them all.
#2 Use Your Tools Wisely
It doesn’t have to cost a lot to create a great video. However, it does take a bit of knowledge and attention. You can use a simple Flip camera to shoot your video. You can also use screen capture software if you’re using images or screenshots.
Camtasia is a resource to check out. The steepest learning curve if you’re creating the video yourself will be with the film editing software. There are both free and paid programs you can use. Note: you can also outsource the creation of your sizzle reel. To make this more a more cost-effective expense, plan other ways you can use the video in your business.
#3 Your Call to Action
It is imperative, regardless of the goal for your video, to have some call to action. What do you want viewers to do next? Include this call to action clearly and compellingly in your video. The call to action should sync with your goal. For example, if your goal is to generate awareness for your business, you might consider a “forward this video to a friend” call to action. If your goal is to sell a product or service, then you’d ask viewers to visit a webpage to make a purchase.
Sizzle reels offer tremendous marketing ability. Create goals, and plan your video to support your goals. Your video doesn’t have to be complicated or fancy. It just has to communicate your message clearly and in a compelling manner. And don’t forget your call to action!
*NOTE: If you are not video savy and are looking for an easy way to video market check out Video Marketing Success Now