Pinterest is the latest social networking craze to take over the country. The concept behind Pinterest is to share photos and images. Users create boards with themes and categories and then “pin” images to their board. It’s a fun site for personal use and also a great way to build your business.

As a business owner you can create a Pinterest account and use it to drive traffic, build awareness, and connect with potential customers. Once you have a Pinterest business profile, it also makes good business sense to integrate Pinterest into your blog or website. That’s as easy as adding a Pinterest button to your website. Here’s how:

Step One: Sign Up for a Pinterest Account

This may actually be the most challenging step because you cannot simply go to Pinterest and sign up. They’re still in Beta, which means that membership is limited. You can sign up in one of two ways. You can get an invitation from someone who is already a member. Once you have that invitation you can sign up immediately. You can also request an invitation from Pinterest. Simply visit and request a membership.

Sign up with your business email address and create a username that reflects you and/or your business.

Step Two: Add a “Follow” Button

Once you’re logged into Pinterest, click on “About” in the upper right hand corner. You’ll see a drop down menu. Choose “Pin It button”.

You now have a few choices. You can add a “Follow” button to your website. There are three button choices. Choose the one that you like the best, then simply copy the html code and paste it where you want the button to appear on your website.

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If you’re adding a “Follow” button to a WordPress blog, get into your editor and add it to the code. Alternatively, if you use widgets then you can simply add a text widget into your sidebar and then cut and paste the code.

Step Three: Add a “Pin This” Button

You can also add a “Pin This” button to your website. This encourages people to add images from your website to their Pinterest boards. It’s a fantastic way to drive traffic and potentially boost your SEO.

There are also some truly wonderful plug-ins for WordPress that allow you to integrate Pinterest into your blog. And as Pinterest continues to grow in popularity, you can bet that there will be more developers creating ways to capitalize on Pinterest.

Pinterest also links to your Twitter and Facebook accounts. Each time you post a pin on Pinterest you can also link that post to your other networking sites. It can be a very powerful tool to grow and build your business.

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