If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into a demonstration of your company’s values and dedication to customers.
Social commerce is the growing practice of making buying decisions based on social media outlets. Common examples of this include peer to peer recommendations via social media, “sale” tabs on branded social media pages, and group buying sites like LivingSocial.
The trend is so popular that some experts estimate that 50% of online sales are motivated by social media. Consumers use social sites to share their purchases, read reviews and recommendations, and to make shopping a participatory activity.