Facebook Is Not Set Up to Provide Information in a Cohesive Way
If someone wants more information after seeing a post on Facebook, even if they go to your Facebook Page the information is very hard to find if they are not sure where to look for it. Posts get hidden in the crowd. But, you can lead them to your website which can have information for your audience displayed in a cohesive way that can be used easily by them. They’ll be able to contact you easier, and get more information on a website than they can on even the best made Facebook Page.
A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance to make a first impression, so it’s essential to get it right.
Websites come in all different shapes and sizes but if you’re trying to run a business or develop a brand, you need to look professional. If you were interviewing to be the CEO of a company you wouldn’t show up to the interview in jeans and a t-shirt, so take the same approach when it comes to your website.
Web design is constantly evolving and what looked modern yesterday might be out of date today. Unfortunately you have no choice but to keep up. If you’ve been around the internet for a while you should be well aware that visually there’s a big difference between the websites of the 1990s and today. Always make sure to keep the look of your website up to date because if your website looks outdated, why would anyone have reason to believe that your business practices are any different.
If you first created your website from a template just because you wanted to be “on the web” but you’ve never updated it, and your website has no real traffic, it might be time to explore the idea of updating it. After all, a website is an excellent marketing tool that can bring new business to your door at less cost than other types of advertising and marketing.