Facebook is a social media giant. Without a doubt it’s the most popular social networking site in the world, and in the past ten years it’s managed to get billions of people hooked on the platform. There are many different kinds of Facebook posts but here we’re going to look at Facebook posts that will engage people.
Social commerce is the growing practice of making buying decisions based on social media outlets. Common examples of this include peer to peer recommendations via social media, “sale” tabs on branded social media pages, and group buying sites like LivingSocial.
The trend is so popular that some experts estimate that 50% of online sales are motivated by social media. Consumers use social sites to share their purchases, read reviews and recommendations, and to make shopping a participatory activity.