By Alice Seba
It’s relatively simple to gain trust with your website copy and establish yourself as the expert in your area of business. This article will help you star doing that. Whether you sell candles or mining equipment, your online customers want to know that you are a reputable business person and that you “know [...]

By Alice Seba & Annette Elton
Many Internet marketers use writers to create content for their websites. We are frequently asked for suggestions on working with contractors. Let’s take a look at some of the more common questions on the subject of hiring a writer.
How do I find the right person for the job?
When first [...]

What is a Press Release?
A press release is a newsworthy story about your business that you submit to various media outlets ~ newspapers, magazines, website, radio, television.
This is a wonderful way to get free promotion for your website. Any story that the media picks up will be far more valuable than a [...]

By Alice Seba
Many people worry about perfecting their website before they start advertising campaigns and other promotional strategies. The thing is, your website will never be perfect and as you drive traffic to it, you will be able to make improvements over time by seeing what really works on your website. [...]