4 Reasons Why Facebook Isn’t Enough 

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Many small business owners have jumped on the Facebook Page bandwagon. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. It seems so much easier than the other options. However, this is a huge mistake. Facebook is not enough in the world of online marketing to […]

Simple Strategies for Responding to Bad Online Reviews

What to do when your receive a bad review?

If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into […]

How to Use Facebook to Motivate Sales via Social Commerce

Social commerce is the growing practice of making buying decisions based on Social media outlets. Common examples of this include peer to peer recommendations via social media, “sale” tabs on branded Social media pages, and group buying sites like LivingSocial. The trend is so popular that some experts estimate that 50% of online sales are […]

Before I Go: Do Social Networking Your Way

Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get from all this rambling on […]

Four Unexpected Benefits of Social Networking

We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this, the experts tell us, as business owners, we […]

Three Productivity Boosting Approaches and Tools to Streamline Your Social Networking

Earlier in this blog post series, we talked about how each social network is just a little bit different and our approach to each one should be carefully crafted. At the time, I cautioned against simply using Social media integration tools to broadcast the same thing across your social networks. I stand by that advice […]

Remember Your Business to Business Social Connections and You’ll Go Far

While many businesses work with Social media to grow their target market audience, there is so much opportunity to meet with and connect with other business owners. You can share advice, find service providers, promote one another’s content, connect each other to resources and other people. In short, if you’ve got friends…you’ll go far. Always […]

What to Share, What to Share: Your Roadmap to Social Networking

Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a Social media success and once you have those items a bit clearer in your mind, you’re ready to start experimenting […]

Know Your Uniqueness and Score Big on Social Media

Now that you know your target market a whole lot better after our last post, it’s time to look at what you bring to the table. Social media marketing requires unique positioning just like the rest of your marketing. In fact, it might be even more crucial in Social media because you’re competing with hundreds […]

When You Know Your Target, Social Networking Gets Way Easier

If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your Social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite different. It’s important to take the time to explore your […]