Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get from all this rambling on [...]
Before I Go: Do Social Networking Your Way
Four Unexpected Benefits of Social Networking
We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this, the experts tell us, as business owners, we [...]
Three Productivity Boosting Approaches and Tools to Streamline Your Social Networking
Earlier in this blog post series, we talked about how each social network is just a little bit different and our approach to each one should be carefully crafted. At the time, I cautioned against simply using Social media integration tools to broadcast the same thing across your social networks. I stand by that advice [...]
Remember Your Business to Business Social Connections and You’ll Go Far
While many businesses work with Social media to grow their target market audience, there is so much opportunity to meet with and connect with other business owners. You can share advice, find service providers, promote one another’s content, connect each other to resources and other people. In short, if you’ve got friends…you’ll go far. Always [...]
What to Share, What to Share: Your Roadmap to Social Networking
Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a Social media success and once you have those items a bit clearer in your mind, you’re ready to start experimenting [...]
Know Your Uniqueness and Score Big on Social Media
Now that you know your target market a whole lot better after our last post, it’s time to look at what you bring to the table. Social media marketing requires unique positioning just like the rest of your marketing. In fact, it might be even more crucial in Social media because you’re competing with hundreds [...]
When You Know Your Target, Social Networking Gets Way Easier
If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your Social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite different. It’s important to take the time to explore your [...]
Growing Your Highly Targeted Social Media Following
We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get anywhere if you don’t have a huge following. But the [...]
10 Steps to Effective Relationship Marketing

©Terri Seymour Relationship marketing is a much more effective method of building a business than the typical pushy salesman approach. Making the sale should not be your immediate goal. Connecting with your prospect and building a relationship is what should be foremost in your marketing strategy. You want to accomplish a long-term relationship with your [...]
Getting Lost on Social Media: Managing Your Social Networking Time Effectively
Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. Learning to manage your own social networking time will help you leverage all those great benefits and help you [...]





