If you can create and launch a successful PR stunt, you can easily get tens of thousands of dollars’ worth of free publicity. A half page ad on the front of your local newspaper might cost $5,000, but with a good PR stunt, you can get on for free. What does a great publicity stunt [...]
Multimedia encompasses any media that isn’t just text. This includes audio, video, slideshow presentations, teleseminars, webinars and more. Using multiple media gives you another way to connect with your audience members. People like to consume their information in a range of different ways, and by providing your content in multiple media you give your subscribers [...]
Now that you have created a podcast, what do you do with it? You have something to say and you want others to listen. Here are some ways to promote your Podcast in the online and offline communities. There is one rule when promoting your podcast: use all resources available to you. Leave no stone [...]
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