One of the most important elements of your online business is your website. It’s as important to you as a storefront is to a brick and mortar business. Your website represents who you are and what you have to offer. Your Website Is Your Prospect’s First Impression You know what they say about first [...]
The Key Ingredients of Lasting Brands
April 23, 2011 By Leave a Comment
There are certain brands that are ingrained in every consumer’s mind: Coke, Colgate, Apple, Toyota, Pampers, etc. Every one of these brands was carefully designed with one thing in mind: to build a brand that lasts. Smaller, non-public companies can learn a lot from the branding techniques of larger corporations. How do you build a [...]
