5 Easy Ways to Leveraging Your Social Media Audience to Create More Buzz

Social media is a great way to promote your business and create more buzz. It doesn’t matter if you have a bricks and mortar business, or a completely online business. It also doesn’t matter if you sell products or services. Using Social media to create more buzz is something all business owners need to do. […]

Twelve Types of Facebook Posts That Are Guaranteed to Engage People

Facebook is a Social media giant. Without a doubt it’s the most popular social networking site in the world, and in the past ten years it’s managed to get billions of people hooked on the platform. There are many different kinds of Facebook posts but here we’re going to look at Facebook posts that will […]

So Your Work Has Been Plagiarized, What Do You Do Now?

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Plagiarism is unfortunately inescapable. The internet is a large place filled with people that have bad intentions looking to profit off of your talent. No matter how much time you spend working hard on a website, a photograph, a work of art or a piece of writing, there’s always someone out there who doesn’t care […]

How to Make Your Content More Interesting

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Are you beginning to feel like you’ve said it all and your content is becoming dull? If you feel your content is boring then you can be assured that your readers feel the same way. To gain and keep visitors, it’s important to keep your content fresh and engaging. Let’s take a look at some […]

Why Your Website Is Your Brand’s Window to the World

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If you’re running a business in today’s economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern […]

4 Reasons Why Facebook Isn’t Enough 

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Many small business owners have jumped on the Facebook Page bandwagon. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. It seems so much easier than the other options. However, this is a huge mistake. Facebook is not enough in the world of online marketing to […]

Simple Strategies for Responding to Bad Online Reviews

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If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into […]

How to Use Facebook to Motivate Sales via Social Commerce

Social commerce is the growing practice of making buying decisions based on Social media outlets. Common examples of this include peer to peer recommendations via social media, “sale” tabs on branded Social media pages, and group buying sites like LivingSocial. The trend is so popular that some experts estimate that 50% of online sales are […]

Does Your Website Need an Update?

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If you first created your website from a template just because you wanted to be “on the web” but you’ve never updated it, and your website has no real traffic, it might be time to explore the idea of updating it. After all, a website is an excellent marketing tool that can bring new business […]

The Difference in Hiring Independent Contractors and Having an Employee

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As a business grows, it will happen that you’ll need to either hire employees or independent contractors. There are some advantages to hiring independent contractors over employees – advantages such as not having to pay someone a full-time wage for part-time work. A few more advantages of hiring independent contractors over employees are not having to pay payroll […]